May 2010 25

News from 'The Apple Blog'

While those who recently graduated may be missing their Apple discount, those who are going to be heading back to school this fall can take advantage of Apple’s standard college student discount with the added bonus of a free iPod touch.

Similar to “Back to School” promotions offered by Apple every summer, college students as well as faculty and staff members of any K-12 school or college in the U.S. are eligible for the promotion. Simply head into an Apple Store, purchase any Mac (except a Mac mini or refurbished Mac) and buy an iPod at the same time. The rebate is for $199, so even if you are coveting that awkwardly classic 160GB iPod or a larger iPod touch, you can still get it, though you’ll only get $199 back. Unfortunately, the offer doesn’t apply to iPhones or iPads.

The promotion runs from May 25, 2010 through September 7, 2010. Traditionally, these promotions have served as an effective way for Apple to clear out its remaining inventory of iPods, so you can pretty much plan for new iPods to be released around the first week of September. These promotions also tend to move a lot of Macs and iPods out the door, so this quarter for Apple will probably look pretty rosy.

If you’re considering the switch to Mac, this is one of the best times to save the most money on switching. From the lucrative discounts on hardware (ranging from $50 on the entry-level MacBook to $200 on the MacBook Pros) to the $100 rebate that you get when buying an eligible printer with your Mac, you can seriously save some cash. Add in a MobileMe subscription for $30 off retail and a free iPod touch ($199), why wouldn’t you switch? Oh, by the way, if you were wanting iWork with your new Mac, you can get that for $30 off too.

For those looking to learn more about their Mac, including iWork and iLife, check out our 101 series of screencasts (subscription required).

However, there are a few disclaimers. Unfortunately, the Back to School promotion is only available to U.S. customers. If you are wanting to buy a new Mac, but will require some custom configurations, such as different graphics cards or hard drives, you’ll need to complete your entire purchase online instead of in the store. For more details on any of these promotions, visit Apple’s promo website.

Even if you already have an iPod touch or printer, if you’re in the market for a new Mac, find a college student and go save some money. If you end up selling your printer or iPod touch on eBay, you’ll still come out ahead. Have you been waiting for this promotion to switch to the Mac or upgrade your current setup? Do you really need one more iPod or Mac in your family? Tell us your thoughts!




Atimi: Software Development, On Time. Learn more about Atimi »

Mar 2010 26

News from 'The Apple Blog'

If you were concerned that you’d only be able to read things on your iPad if you ponied up some cash for the privilege, even if that amount turns out to be less than expected, worry no more. The NDA-busting source that’s been showing off all things iBooks to AppAdvice.com has revealed another tantalizing detail.

Specifically, it’s the news that the iPad will launch with 30,000 free e-books. That’s mostly public domain content, which you should technically be able to get on your device anyway with a little elbow grease, but it’s a great deal better being able to access the directly and wireless via the iBookstore.

The free books will be provided via Project Gutenberg, which has set about archiving digital editions of public domain books using the Internet. Any and all free titles will be DRM-free, as opposed to the DRM-enabled paid content.

 Apple’s decision to offer the books on launch day is seen as stemming from two major motivating factors. First, Apple wants to curtail any kind profiteering by third-party companies using public domain content. If you’ve glanced at the Books section of the App Store, you’ll see that quite a few developers won’t be pleased with this move, but I applaud Apple for putting the customers first.

Of course, Apple’s not acting purely out of concern for others. It’s also anxious about looking somewhat content-bare when the iPad does launch, at least regarding iBookstore content. 30,000 titles should flesh out the ranks nicely, even if some of Apple’s overtures to publishers providing paid content don’t come through on the day.

Now when it comes to apps, free ones do much better than their paid cousins. I’m curious to see if this trend continues with books. For whatever reason, I find myself shying away from public domain books on my Kindle, and I suspect the same will happen with the iPad. Any predictions regarding your own reading habits?

Related GigaOM Pro Research: Evolution of the e-Book Market

Dec 2009 25

iTunes 12 Days of ChristmasEach year, Apple offer a number of free songs, videos, films and apps via their iTunes 12 Days of Christmas promotion – the promotion usually starts on Christmas Day (and obviously lasts for 12 days!)

Simply visit iTunes 12 Days of Christmas every day over the Christmas period to download each offer! While not all freebies are my cup of tea you should never look a gift horse in the mouth!

Update:
For Christmas 2009, Apple offered the following freebies on iTunes:
Snow Patrol – ‘An Olive Grove Facing the Sea’ Song
Alan Partridge Christmas Classic – ‘Knowing Me, Knowing Yule’ TV Programme
Trivial Pursuit – iPhone/iPod Touch App
JLS – ‘Everybody In Love’ Video
Robbie Williams – ‘Morning Sun’ Live Video
Lesbian Vampire Killers – Full Film (normal price £10.99!)
Outnumbered – ‘The School Run’ TV Programme
Labyrinth – iPhone/iPod Touch App
Leona Lewis – ‘Happy’ Video
Peter and the Wolf – Oscar-winning Film Short (2007)
Let’s Golf – iPhone/iPod Touch App
Foo Fighters – ‘Wheels’ Video